Chef Selections

In general terms, Chef Selections, a wholly owned subsidiary of the Company is engaged in the food business and has originated and will be implementing a novel fresh approach to the sale of foodstuffs.

The business plan of Chef Selections centers on specialty marketing of various food products and is based on two very salient premises, this country's single largest retail market is the food industry; and secondly, studies indicate that most of the extremely successful new companies are those which have concentrated their efforts in filling a specialized niche within an industry. The philosophy of the Company addresses itself to these propositions by aiming at the food market in general, and, further, by targeting and developing specialized markets for the sale of products.

The food and beverage industry is a gigantic $650 Billion plus per year business in the United States. American families spend an average of approximately $4,452 per year on foods.

The fastest growing segment of the industry is specialty food sales. Specialty foods are premium products with an emphasis on high quality ingredients, outstanding taste, and quality packaging. It has been estimated that specialty foods generate over $45 Billion in sales.   Among the factors cited in the optimistic forecast for specialty foods are:

- One of four American households has an income of $50,000 or more.
- Baby Boomers are just entering their peak spending years (age 35-54)
- One out of four households are single persons, which on average buy 12% more specialty foods than the average consumer.
- Americans view specialty foods as only a minor indulgence in terms of diet and pocketbook market has a reputation for high-quality products.
- Growing ethnic diversity and increased travel abroad by Americans is increasing the demand for ethnic foods.
- There is greater interest in American regional cuisine.
- Interest in cooking as a hobby is growing. This is demonstrated by the astounding success of the Food Channel.
- Media coverage abounds and is increasing.

For the most part, specialty foods are a cottage industry. They represent a niche in the global food arena that is often ignored or unnoticed by the world's food conglomerates. This lessens the chance for competition by the powerhouses.

The company will soon be unveiling a comprehensive, multi-pronged, distribution plan which aims at, and addresses, multiple marketing channels which include: (1) Direct Marketing via radio and television shows
and infomercials, web broadcasting, advertising and direct mail response. (2) Retail outlets which have an emphasis on shopping carts/kiosks located in the center of traffic in major malls, and, (3) Fundraising sales through organizations and clubs, an "of the month" club.

The product line of the company consists of certain items which it owns in it's own right, and various unique delicacies from independent manufacturers and producers.

The Company has developed a line of seasoning mixes under the "Aunt Myra's" label, a line of flour mixes under the "Roaring Rapids Mill" label, and "Sweet Heat" salsas, "Ole", Mexican corn pudding cakes, "Thunder Canyon" BarBQ sauces and "Silly Goose" cucumber chips. These are proprietary items. It is anticipated that others will be added to this mix on regular basis.

Also, the Company has established contact with a number of small foods manufacturures who need to increase the distribution of their products. There are literally thousands of such firms who are striving to enhance their market size. In general, It is extremely difficult for the small company, which is probably more knowledgeable about production than finance or marketing, to develop markets for its products.

Primarily, this is caused by cost factors in today's marketplace and a lack of capital, which make it all but prohibitive for a small firm with limited resources to achieve success via supermarket sales. There are two such factors which weigh heavily: (1) the "shelf space squeeze" by the stores themselves, which often involves up front fees, and (2) the tremendous costs associated with achieving brand recognition. It has been estimated that it costs 20 million dollars to "take" a food product national, and five million dollars to do the same on a regional basis. Thus, it is the experience of management that many such companies are seek alternative methods of distribution, and, consequently, need innovative marketing methods. The Company believes it can provide some of these companies with a viable market outlet, and it plans to select certain of their products to help make up its "line of sales" items.

For the Company finding these foods and providing these services is truly a labor of love. In its search to bring to you the finest culinary treasures found anywhere, the Company will literally travel the back roads of America, exploring small country stores, country fairs, and the like so that you will be able to enjoy these superb food finds with your family and friends. The thousands of small, high quality food producers creating wonderful foods around this country jump at the chance to deliver some to America's most delicious food products.

The Company believes it has created a situation predicated on fundamentals and premises which give an overwhelming opportunity for success- an environment in which growth is only possible but likely.

The  approach being utilized by the company is indisputable, and it posseses the marketing savvy to effectuate it. Properly applied, it will provide explosive growth.

The Company is also committed to supporting non-profit organizations that foster positive quaility of life changes for children and families around the world. It utilizes the services of handicapped workers on certain production and shipping aspects of its business.

The Company is dedicated to excellence in its products and has the goal of becoming a preeminent marketing company. it believes it is uniquesly positioned to achieve this ambition.